Cookie Policy
Last Updated: 26 October 2026
This Cookie Policy explains how Dealzfy.co.uk (“Dealzfy”, “we”, “our” or “us”) uses cookies and similar technologies when you visit our website.
We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our services, measure advertising performance and support affiliate marketing.
Where required by UK law, we will ask for your consent before using non-essential cookies or similar technologies. Simply browsing or continuing to use our website does not mean that you have consented to these technologies.
This Cookie Policy should be read alongside our Privacy Policy, Terms & Conditions and Affiliate Disclosure.
1. What Are Cookies?
Cookies are small text files stored on your computer, mobile phone or other device when you visit a website. They can help a website remember your preferences, recognise your browser and understand how you interact with its pages.
We may also use similar technologies, including tracking pixels, scripts and local storage, which can store information on your device or access information already stored there.
Depending on their purpose, these technologies may support website functionality, analytics, advertising and affiliate tracking.
Some information collected through cookies and similar technologies may be considered personal data under applicable data protection laws.
2. Types of Cookies We May Use
The cookies and similar technologies used on Dealzfy depend on the features and services active on our website. We may use the following categories.
2.1 Strictly Necessary Cookies
These cookies are needed to provide a service you have requested or to make essential website features work. They may support:
- Website security and fraud prevention.
- Navigation and core website functionality.
- Session management and authentication, where applicable.
- Saving your cookie consent choices.
- Other essential technical operations.
Strictly necessary cookies do not require consent where they meet the relevant legal exemption. We do not use this exemption to cover cookies that are merely useful or improve our website.
2.2 Analytics and Performance Cookies
Analytics cookies help us understand how visitors use Dealzfy so we can improve the website.
Depending on the tools we use, these technologies may collect information about:
- Pages visited and links clicked.
- Time spent on pages.
- Browser, device and operating system information.
- Referring websites and traffic sources.
- Website navigation and interaction patterns.
- Errors and performance issues.
We may use services such as Google Analytics or Microsoft Clarity if they are enabled on our website.
Where consent is required, analytics cookies and related technologies will only be activated after you have given consent.
2.3 Functional and Preference Cookies
These cookies help remember choices you make on our website and provide features that improve your experience.
They may be used to remember:
- Your selected country or language.
- Website preferences and settings.
- Certain interface choices.
- Other preferences supported by the website.
Some preference technologies may qualify as strictly necessary in particular circumstances, while others may require consent. We assess them according to their actual purpose and how they operate.
2.4 Advertising Cookies
Advertising cookies and similar technologies may help advertising providers deliver advertisements, measure their performance and understand interactions with promotional content.
Depending on the advertising services enabled on Dealzfy, these technologies may process information such as:
- Advertisement impressions and clicks.
- Browser or device identifiers.
- Advertising interactions.
- General browsing or interest information.
- Conversion and campaign performance data.
We may use services such as Google AdSense, Google Ad Manager or other advertising partners where applicable.
Advertising technologies that require consent will not be activated until you have provided the necessary consent.
2.5 Affiliate Tracking Cookies
Dealzfy participates in affiliate marketing programmes and may earn a commission when users complete qualifying actions through certain links.
When you click an affiliate link, the retailer or affiliate network may use cookies or similar tracking technologies to identify the referral and attribute an eligible transaction to Dealzfy.
These technologies may support:
- Referral attribution.
- Commission calculations.
- Conversion measurement.
- Campaign reporting.
- Fraud detection and prevention.
Depending on the affiliate programme, tracking may be provided by networks such as Awin, CJ Affiliate, Impact, Rakuten Advertising, Partnerize, ShareASale or individual merchants.
The actual providers and technologies used may change over time. This list does not mean that every named provider is currently active on our website.
Where affiliate tracking uses cookies or similar technologies that require consent under UK law, we will obtain that consent before activating them. Clicking an affiliate link does not, by itself, override the consent requirements that apply to tracking technologies.
Affiliate tracking does not automatically increase the price you pay to a retailer.
3. First-Party and Third-Party Cookies
First-party cookies are set by the website you are visiting or by services operating on its behalf.
Third-party cookies or similar technologies may be set or used by external providers integrated into the website, such as analytics services, advertising partners or affiliate networks.
Third-party providers may process information according to their own privacy policies and contractual arrangements. Depending on the service, they may act as independent controllers or process information on our behalf.
We aim to provide relevant information about third-party technologies used on Dealzfy through our cookie consent mechanism and related privacy information.
We do not control every aspect of how independent third-party services operate. Please review their privacy information where you need further details about their processing practices.
4. Why We Use Cookies
Depending on your consent choices and the services available on our website, we may use cookies and similar technologies to:
- Keep essential website features working.
- Protect our website against misuse and fraud.
- Remember your preferences.
- Understand website traffic and performance.
- Improve navigation and user experience.
- Measure the effectiveness of advertising campaigns.
- Support affiliate referrals and commission attribution.
- Deliver or measure relevant advertisements where permitted.
We only use non-essential technologies in accordance with the applicable consent requirements.
5. How We Manage Cookie Consent
When you first visit Dealzfy, our cookie consent mechanism should explain the relevant choices available to you.
Where consent is required, you can choose whether to accept or reject non-essential cookies. You should also be able to manage different categories of cookies where applicable.
Our consent mechanism is intended to ensure that:
- Non-essential cookies are not activated before the required consent is obtained.
- Accepting and rejecting non-essential cookies are both clear options.
- Optional categories are not enabled by default where consent is required.
- Your choices are saved so that they can be respected on future visits.
- You can change or withdraw your consent later.
Essential cookies may still operate where legally permitted, even if you reject optional cookies.
If we introduce new technologies or materially change the purposes for which cookies are used, we may need to update this policy and obtain fresh consent.
6. Changing or Withdrawing Your Cookie Preferences
You can change your cookie choices or withdraw consent at any time through the cookie settings facility provided on our website, where available.
Withdrawing consent does not affect the lawfulness of processing that took place before withdrawal. However, we will stop future processing that depends on the withdrawn consent, as required by law.
Where technically applicable, our consent mechanism should also allow relevant optional technologies to be disabled and previously stored information to be addressed.
You can additionally manage cookies through your browser settings. However, browser controls may not provide the same level of control as our cookie consent mechanism, and deleting cookies alone may not withdraw consent recorded elsewhere or stop all similar tracking technologies.
7. Managing Cookies Through Your Browser
Most web browsers allow you to view, block or delete cookies through their settings.
You can find cookie controls in browsers such as:
- Google Chrome.
- Mozilla Firefox.
- Microsoft Edge.
- Apple Safari.
- Opera.
The exact steps vary by browser and device. Please consult your browser’s official help pages for instructions.
Please be aware that blocking all cookies may affect certain website features, including preferences and other functionality. Browser settings are an additional option and do not replace the consent choices available on Dealzfy.
8. Google Advertising and Analytics Services
Where Google advertising or analytics services are used on Dealzfy, Google may process information through cookies or similar technologies according to the services enabled and your consent choices.
Depending on the configuration, these services may be used to measure website traffic, understand advertising performance, record interactions or deliver advertisements.
For further information, please consult Google’s relevant policies:
- Google advertising technologies: https://policies.google.com/technologies/ads
- Google Privacy Policy: https://policies.google.com/privacy
You can also review the settings available in your Google account for managing advertising personalisation.
These links provide general information about Google’s services. They do not mean that every Google advertising or analytics feature is enabled on Dealzfy.
9. How Long Do Cookies Last?
Cookies may be either session cookies or persistent cookies.
Session cookies generally expire when you close your browser or when the relevant session ends.
Persistent cookies remain on your device for a defined period or until you delete them, depending on their settings.
The retention period varies according to the cookie’s purpose and the provider that sets it. Where applicable, details about individual cookies, their purposes, providers and durations should be available through our cookie consent tool or other relevant cookie information.
10. Personal Data and Privacy
Some information collected through cookies and similar technologies may qualify as personal data. Where this applies, we handle that information in accordance with applicable data protection law, including the UK GDPR and the Data Protection Act 2018, as amended.
Depending on the circumstances, information may be processed to operate the website, maintain security, measure performance, support advertising or attribute affiliate referrals.
Our Privacy Policy explains how personal data is handled, the relevant purposes of processing, applicable legal bases and the rights available to individuals.
Cookie consent and the legal basis for processing personal data are separate issues. Where both sets of rules apply, we aim to meet the relevant requirements.
11. Users Outside the United Kingdom
Dealzfy may be accessible to visitors in other countries. Different privacy and electronic communications laws may apply depending on your location and the circumstances of the processing.
Where applicable, we will follow the relevant requirements governing cookies, similar technologies and personal data.
This policy focuses primarily on the requirements relevant to visitors to Dealzfy.co.uk in the United Kingdom. It does not replace any additional notices or consent requirements that may apply to visitors in other jurisdictions.
12. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in our website, the technologies we use, our service providers or applicable legal requirements.
When we make changes, we will publish the revised policy on this page and update the “Last Updated” date.
Where a change requires fresh consent, we will request it as required by law. Simply continuing to browse our website will not constitute consent to non-essential cookies.
13. Contact Us
If you have any questions about this Cookie Policy or how Dealzfy uses cookies and similar technologies, please contact us:
Dealzfy
Website: https://dealzfy.co.uk/
Email: privacy@dealzfy.co.uk
Contact page: https://dealzfy.co.uk/contact/
We will make reasonable efforts to respond to enquiries about our use of cookies, consent choices and privacy practices.
